Jelsa

Tucked into a sheltered bay on the northern coast of Hvar, Jelsa is a laid-back alternative to the glitz of Hvar Town. With its stone waterfront, fragrant pine trees, and gently sloping vineyards, Jelsa offers a more tranquil experience of island life. The town has been inhabited since ancient times, and today its narrow streets, quaint squares, and friendly locals reflect a deep connection to both land and sea. The nearby hills are dotted with picturesque villages like Pitve and Vrisnik, offering authentic glimpses into traditional Dalmatian life.

Jelsa is also a proud center of winemaking, particularly known for Plavac Mali and Bogdanuša, indigenous grape varieties cultivated for generations. Visitors can enjoy tastings at local wineries or pair a glass with freshly caught seafood in a harborside konoba. For the more active, the area offers excellent cycling and hiking trails, while boat trips reveal hidden beaches and serene coves nearby. Just a short ride away, you can also visit the UNESCO-protected Stari Grad Plain, a living agricultural landscape over 2,400 years old.

Whether you’re sipping wine under the stars, swimming in secluded bays, or wandering olive groves, Jelsa invites you to slow down and savor the gentle rhythm of Hvar beyond the spotlight.